The Top Marketing Strategies of 2025 (To Date)

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As of April 2025, several marketing campaigns have stood out for their creativity, engagement, and impact. Here are some of the most notable campaigns:

Semrush’s ‘London Bus Tour’
Semrush reimagined influencer marketing by organizing a weekend bus tour through London, inviting influencers from various fields. This approach generated significant buzz and increased brand mentions across social media platforms. (sirrona.com)

Crunch Fitness’s ‘Feel Good, Not Bad’
Targeting young adults, Crunch Fitness launched a campaign emphasizing that workouts should be enjoyable, not a chore. The initiative led to a 13% increase in brand awareness and a 5% year-on-year growth in leads. (sirrona.com)

Linktree’s ‘All Together on Linktree’
Celebrating creators, Linktree featured emerging influencers on billboards in Times Square and shared their stories on their blog. This campaign fostered a sense of community and garnered significant engagement on platforms like TikTok. (sirrona.com)

Heinz’s ‘Trigger the Taste’
Heinz took a minimalist approach by removing its logo and relying on iconic food pairings to evoke brand recognition. This strategy reinforced Heinz’s status as a staple in everyday meals. (sure-creative.com)

Ford’s ‘Mischief Rewired’
Ford relaunched the Capri as an electric vehicle through a campaign that reimagined classic ads, featuring the car in thrilling chase scenes. This innovative approach highlighted the vehicle’s modern appeal. (thegonetwork.com)

These campaigns exemplify how brands are leveraging creativity and authenticity to connect with audiences in 2025.

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