Setting up a YouTube Video Ad Campaign: A Step-by-Step Tutorial for Adwords Video Marketing in 2018

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YouTube has become one of the most popular platforms for video advertising, with billions of users watching videos every day. If you want to reach a wider audience and promote your brand through video ads, setting up a YouTube ad campaign is a great way to do it. In this tutorial, we will guide you through the process of setting up a video YouTube ad campaign using Google AdWords in 2018.

Step 1: Create a Google AdWords account
The first step in setting up a video YouTube ad campaign is to create a Google AdWords account. If you already have an account, you can skip this step. Simply go to the AdWords website and sign up for an account using your email address.

Step 2: Link your YouTube channel to your AdWords account
Once you have created your AdWords account, you will need to link your YouTube channel to it. This will allow you to create video ads and track their performance. To link your YouTube channel, go to the “Linked accounts” section in the AdWords dashboard and click on “YouTube.”

Step 3: Create a video ad campaign
Now that your YouTube channel is linked to your AdWords account, you can create a new video ad campaign. To do this, click on the “Campaigns” tab in the AdWords dashboard and then click on the “+” button to create a new campaign. Select the “Video” campaign type and choose your campaign settings, such as budget, targeting options, and ad formats.

Step 4: Create your video ad
After setting up your campaign, you will need to create your video ad. You can either upload an existing video from your YouTube channel or create a new one specifically for the ad campaign. Make sure your video is engaging and relevant to your target audience. You can choose from different ad formats, such as in-stream ads (played before, during, or after other videos) or video discovery ads (displayed alongside other YouTube videos).

Step 5: Set up targeting and bidding options
Next, you will need to set up targeting and bidding options for your video ad campaign. You can target your ads based on demographics, interests, keywords, and placements. You can also set your bidding strategy and budget for the campaign. It is recommended to start with a lower bid and increase it as you see results.

Step 6: Monitor and optimize your campaign
Once your video ad campaign is live, it is important to monitor its performance and make necessary adjustments to optimize it. Track key metrics such as views, clicks, conversions, and engagement. Use this data to make informed decisions about your targeting, bidding, and ad creatives. Experiment with different strategies to see what works best for your brand.

Setting up a video YouTube ad campaign using Google AdWords is a great way to reach a wider audience and promote your brand through engaging video content. By following this tutorial and monitoring your campaign closely, you can create successful video ads that drive results.

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