How to create a B2B video marketing strategy for B2B products…Part 1
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In this video you’ll learn how to how to create an easy b2b video strategy for your B2B products…
Part 1
This strategy will reach your ICP or target buyer wherever they are in their buying journey, from problem unaware to product and brand aware
This is a combo approach that includes both long and short-form videos
And takes advantage of strengths of both.
Over the next four parts, we’ll go over three video categories to create and then how to promote and distribute.
There are three video sets to create
Video Set 1
Create educational video(s) on the topic/category your product is looking to solve….not about your product
This is where you can do your how to videos, answer commonly asked questions from your ICP, address any pain points
Long form video examples
– Youtube show
– Interview with expert/influencer in your field answering questions
Short form video examples
– Using Reels or Tiktok trends to highlight painpoints
– Quick top 5/7 “you should know” lists
– Commentary on industry report/news
– Parody or skit.
Check out part 2:
#b2b #shorts #b2bvideomarketing..(read more at source)
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