Why Video Marketing is Essential for Every Property? | The Secret Sauce to PLB @HighlySoughtAfterPodcast
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This time round, it’s a role swap! Melvin was featured in Eric Feng’s #HighlySoughtAfter, where he shared what’s the secret to making PropertyLimBrothers tick. More than just a real estate brand, find out about PLB from a marketing stand point, and the questions that Eric Feng has as a renowned social media strategist. Melvin getting interviewed? Let’s dive right in.
Eric Goes Global YouTube Channel:
00:00 Introduction
00:48 About Melvin Lim and PropertyLimBrothers
01:37 Have Melvin always wanted to a Real Estate Agent?
02:48 What got him interested in Real Estate
05:14 Key learning as a Prison Officer
05:47 How was the old Real Estate Industry like?
08:34 Decided to get out of the norm in the Real Estate Industry
11:36 How did he overcome burnt out?
18:24 Making Property mobile
20:08 How to Innovate
21:24 Analysing Singapore’s Real Estate transactions
21:35 What did Melvin do to stand out in the industry
26:07 Where to place our mental energy
29:07 What is the creative process in marketing properties
31:29 Staging Process
36:57 Common mistakes realtors make
42:51 What are your intention in your business
43:24 Do you think personal branding is important?
48:57 Why has the property market exposure level not gone up?
54:07 How do I find my niche?
#PropertyLimBrothers #HighlySoughtAfter #MelvinLim
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2021
PropertyLimBrothers is an independent team under the umbrella of PropNex Realty Pte Ltd (Agency Licence No. L3008022J)
Beginning in 2007, PropertyLimBrothers has grown to help over 1400 clients transact their homes. We recently set an incredible record in Singapore during the last 24 months — transacting over 269 properties.
From humble beginnings as Singapore prison officers, co-founders Melvin and Adrian decided to begin something memorable together. Since then, they have transacted more than 1400 properties and successfully helped many families with their real estate needs and investment properties.
PropertyLimBrothers is the first in Singapore to create Home Presentation Tours with a welcoming approach — weaving plus points, features, benefits and crafting a story for each property. Video count is more than 600, and it grows rapidly weekly.
Producing Signature Home Tour videos with unique content has become PropertyLimBrothers’s daily bread. Content are created and curated in-house (PropertyLimBrothersMedia), as with the social media analytics and Editorial Team.
The tagline #RealEstateWithIntegrity lies within the heart of the entire team, as only through glorifying God in work and business, will our daily hustle be meaningful.
#LoveYourNeighbour as thy self is a commandment that should be innate for our marketplace. Naturally, excellence follows through this, while treating clients with love, integrity and care…(read more at source)
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