Reasons Why Your Business Should Use Video Marketing | The Journey
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With a hyper-engaged community of shoppers, trendsetters and word-of-mouth advocates, video marketing is the perfect way to reach new customers and grow your business online. Check out more The Journey content at
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TIMESTAMPS
00:00 – Introduction
00:31 – Demand is increasing
01:32 – Increased site traffic and brand awareness
02:10 – Video helps sell
03:13 – Search engines love video
03:45 – Content creation and curation fuel communities
04:13 – Wrap up
It’s the most compelling way to engage customers, particularly those using mobile devices. In fact, mobile video consumption rises by 100% every year, and 63% of that traffic is going straight to video.
Demand is increasing
Video is also very accessible to anyone with internet access, both to watch and to produce. Obviously, higher quality video is preferred, but anyone can hop onto their laptop or pull out their smartphone and create their own video in under an hour.
Increased site traffic and brand awareness
A short, unique explainer video can do a world of difference when it comes to educating people on your product or service. By using storytelling and unique types of media you can easily catch people’s attention and hold it to keep them around for long enough to look around on the site.
Video helps sell
When compared with images, videos do a better job of showing a product’s benefits. Customers can see them up close and get a more accurate idea of scale if the videos show someone handling the product. They allow you to present your business in new ways and expand your options for reaching your target market.
Search Engines love video
Quality videos are great for signaling to search engines that your site has valuable information related to search queries. They are also effective for receiving backlinks, which can help to boost your site’s authority.
Connecting with fans through community-generated entertainment
Content creation and curation fuel communities, as users celebrate their passions together online. In fact, when users post about your brand on social media, they get 28 percent more engagement than your typical company post. Not only are they getting more engagement, but 54 percent of potential customers use social media to help shape their purchasing decision.
It’s more important, and more challenging, than ever for brands to have authentic, always-on conversations with their audiences. But there is no doubt that video content is one of the most engaging types of content and is here to stay.
The Journey is what everyday entrepreneurs, like you, need to follow in the pursuit of online success. Our experienced GoDaddy Guides are here to take you through all the steps, both big and small, that you encounter every day.
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