Montgomery County Alcohol Beverage Services Sets New One-Day, Single-Store Sales Record at Whiskey Rocks Event

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Montgomery County Alcohol Beverage Services (ABS) set a new one-day, single store sales record of $196,250 at its Whiskey Rocks event on Friday, Jan. 17, at the Clarksburg Village Liquor and Wine Store.

The one-day Clarksburg Village event included limited release products available for purchase on a first-come, first-serve basis. Whiskey enthusiasts began lining up early – with the first customer arriving at 10 a.m. the day before the event. There were hundreds of people in line when the store opened the day of the event.

Throughout the day, the Whiskey Rocks celebration featured a combination of timed product releases, tastings, engravings, barrel picks, bottle signings and seminars.

The previous record of $126,226 in net sales was set in June 2019 at the Burtonsville ABS store’s Whiskey Rocks celebration.

“These events generate record breaking profits and work to build up traffic in the areas they are held,” said Kent Massie, chief of retail ... more

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